Cast Study 01 - The Dupe Creative Logo

This is the first in what should become a series of studies into the design and photographic processes we go through at Dupe. What better place to start than with ourselves, we thought?

For those that don't know, Dupe Creative is a small but perfectly formed graphic design and commercial photography studio. Based in the North West of England it consists of its two founder members - Matt Goodfellow and Edward Lamb.

First, of course, we had to agree on a name. After scouting around we struck gold with 'Dupe'. Aside from it's slight negative connotations, we felt it would help set us aside from the many boringly named rival companies (you know the kind, the type that tend to over-use the word 'solutions' in their company skill-set) and, as soon as wrote it down (see below) I knew we were on to a winner. Nice shape.



After my initial sketch, I quickly threw myself into Illustrator to play with a few typefaces. However, it quickly became apparent that a custom job would be needed to realise the circular, balanced, distinctive look I had in my head.



Each of the four characters is based on a circle. Various sections were added or re-shaped using Illustrators fantastic tools until I was happy with the look of each individual character. Finally, I adjusted the space between each letter and, for balance, added the registration symbol at the top right.









Next, I picked an appropriate font. Something unique, but super-simple. I decided upon Interstate, designed by a clever man named named Tobias Frere-Jones, better known now for his amazing work at Hoefler & Frere-Jones.





The logo and the typeface has been the base for all of our corporate stationery so far (see letterheads, business cards and CD wallets) both online and offline, and will hopefully survive in its intial form for years to come.

Most people know the importance of having a consistent set of rules for a business. If you don't, and think that we can help, then get in touch for an informal discussion about how Dupe Creative can help.

Liverpool Vision PR Photography

Dupe Creative were on hand in Liverpool last night to shoot an event organised by Liverpool Vision.

Over 70 delegates were invited to the launch of a publication produced by English Heritage and the city's new economic development company. The company will enable Liverpool to complete and accelerate the economic recovery and growth of the last decade and build a sustainable economy - one which can compete more effectively in international markets.

If you have an upcoming event that needs capturing, you'll find that our PR Photography service is second to none.

Radiohead and Marketing

Love them or hate them, it's more than likely that you're aware of them.

The above video demonstrates pretty clearly how and why they are still such a dominant force where other bands who emerged during the mid-nineties have crashed and burned.

We at Dupe like to think that we understand technology. Spending an unhealthy amount of time on the internet is just a small part of our design process.

What's on for Dupe this week?

• Working on over four full days of photography for 3 separate clients
• Seeing completion of phase 1 seanorford.com > Logo & Identity design
• Making phone calls
• Trying to ignore the giant ball of fire that's hanging in the sky

Business card design

Dupe offer tasteful graphic design to satisfy even the most demanding of visually astute customers. Visit our graphic design portfolio for more information.